KK Traders, based in Kumbakonam, specializes in high-quality personal care and wellness products crafted with natural ingredients. Our range includes premium herbal hair oils, nourishing face packs, rejuvenating hair packs, comfortable sanitary napkins, and refreshing herbal teas, all carefully sourced to ensure safety, purity, and effectiveness.
At KK Traders, our goal is to provide affordable, reliable, and naturally inspired solutions for your everyday self-care and wellness needs — helping you look good, feel refreshed, and live naturally.
Leadership Team
Born in Kumbakonam, Karthika Karthikeyan (Born 1987) is a Commerce Graduate (B.Com) and a passionate Fashion Designer turned Entrepreneur. With a strong foundation in administration and customer relations, she began her professional journey as Admin Manager at Raymount Commodities, followed by her role as a Customer Support Officer at Equitas Small Finance Bank, where she honed her communication and management skills.
Driven by creativity and a deep interest in natural wellness and sustainable products, Karthika transitioned into entrepreneurship by founding KK Traders, a company focused on ethical and quality-driven business practices. She also plays a key leadership role as the Brand Partner of Growv Naturals™, a fast-growing herbal wellness brand committed to delivering 100% natural, chemical-free personal care products.
Karthika’s journey reflects her belief that dedication, creativity, and authenticity can transform simple ideas into successful ventures. Her vision is to empower consumers with safe, nature-based alternatives that promote holistic well-being.
Karthikeyan Ramanathan | Co-Founder – KK Traders | Brand Partner & Brand Architect – Growv Naturals™
Born in Kumbakonam, Karthikeyan Ramanathan (Born 1985) is a visionary entrepreneur and strategic business leader with over two decades of multi-sector experience spanning financial services, business consulting, agri-tech innovation, and consumer wellness brands.
As the Co-Founder of KK Traders, he leads a dynamic trading and distribution enterprise specializing in FMCG, herbal wellness, and natural lifestyle products. He is also the Brand Partner and Brand Architect of Growv Naturals™, where he has transformed a homegrown herbal venture into a digitally recognized wellness brand. His product innovations, such as Growv Naturals Herbal Hair Care, Skin Care Products and Growv Herbal Teas reflect a unique fusion of traditional Siddha-based formulations and modern scientific validation, creating sustainable and export-ready wellness solutions. Now he is the Executive Director at Sahasraa Group of Institutions, Kumbakonam.
Prior to his entrepreneurial journey, Karthikeyan held several high-impact leadership roles, including Senior Vice President at Aditya Trading Solutions Private Limited and Zebu Wealth Management Pvt Ltd, Vice President at Alice Blue India Private Limited, and South India Head – Capital Markets at Aditya Birla Capital Limited. He also served as Regional Head – Online Trading at Geojit BNP Paribas Financial Services Limited, consistently delivering record-breaking revenue growth, market expansion, and operational excellence.
A Certified Six Sigma Master Black Belt, Certified JCI Trainer, and MBA in Finance, Karthikeyan brings analytical precision, process excellence, and strategic foresight to every venture he leads. Through Auxilium Business Consulting, he continues to empower SMEs with process re-engineering, automation, and digital transformation. Karthikeyan’s leadership philosophy is rooted in clarity, creativity, and compassion. Whether building digital-first consumer brands or rural transformation ventures, his guiding mantra remains—“Build with precision, grow with purpose, and lead with heart.”
Vision
Growv Naturals™ envisions becoming a globally trusted herbal wellness brand that blends ancient Indian herbal wisdom with modern health solutions, empowering people to live naturally healthy and balanced lives
Mission
Our mission is to craft 100% natural, chemical-free products that enhance immunity, detoxification, and overall wellness, while promoting sustainable sourcing from trusted Indian farmers and eco-friendly practices. We strive to make herbal wellness accessible, convenient, and enjoyable through ready-to-use teas and oils, building a community of conscious consumers who value purity, tradition, and holistic health.
Values
Growv Naturals™ is guided by core values of purity, tradition, wellness, sustainability, integrity, and innovation. We deliver products rooted in heritage, backed by quality, and designed to support modern lifestyles while respecting nature and consumer trust.
Growv Naturals™ – Brand Story & Legacy
Growv Naturals™ was born from a powerful vision — to revive the ancient wisdom of Indian herbal care and present it in a modern, trusted, and results-driven form. Founded by Karthikeyan Ramanathan, a seasoned entrepreneur with deep roots in finance, agriculture, and business strategy, the brand embodies his belief that true beauty and wellness come from nature’s own healing science.
The Beginning
The journey began in Kumbakonam, Tamil Nadu — a land known for its heritage, purity, and natural abundance. What started as a passion project to create a safe, chemical-free, and effective hair care oil soon evolved into a complete herbal wellness initiative. Each formulation was inspired by traditional Siddha and Ayurvedic practices, combined with modern extraction and preservation methods to ensure purity, efficacy, and shelf stability.
The Philosophy
Growv Naturals™ stands for “Growth with Nature” — a promise to restore natural balance, health, and vitality using only plant-based ingredients. The brand avoids all harsh chemicals, parabens, silicones, and artificial fragrances. Every product is carefully handcrafted with herbs sourced from trusted cultivators and processed under strict quality control.
The philosophy is simple:
The Product Journey
The flagship product, Growv Herbal Hair Oil, was formulated to address the growing concerns of hair fall, premature greying, dandruff, and split ends — all using 100% natural ingredients. Made for unisex adults and teens, it quickly gained attention for its fast results and pleasant, herbal fragrance.
Building on this success, Growv Naturals™ expanded into Herbal Dip Teas, including Aavarampoo, Sangu Poo, Thoothuvalai, Mudakathan Soup, Murungai Keerai, Tulsi, Lemon, and Nellikai variants. These blends were created to support immunity, detox, and daily wellness — merging taste, tradition, and therapeutic value.
Brand Identity
The brand name "Growv Naturals " symbolizes growth, revival, and vitality — the very essence of what nature provides. With the tagline “Pure. Herbal. Proven.”, Growv Naturals™ is not just a product line — it’s a lifestyle movement encouraging people to rediscover nature’s science.
Expansion & Global Vision
From its roots in Tamil Nadu, Growv Naturals™ has set its sights on the global market. Under the Growv Naturals™ trademark, the brand is preparing to export to the U.S., Canada, Europe, and the Middle East, complying with MoCRA and FDA cosmetic standards. The goal is to make India’s herbal excellence a trusted international wellness brand.
Partnerships & Community
Growv Naturals™ collaborates with KK Traders as its official sales and distribution partner, and Karthika Karthikeyan, Co-Founder and Brand Partner, plays a key role in brand design, product presentation, and dealer relations. Together, they are building a trusted herbal brand ecosystem with dealership, retail, and online sales channels across Amazon, Flipkart, ebay, and Meesho.
Founded by Karthikeyan Ramanathan & Karthika Karthikeyan
Origin: Kumbakonam, Tamil Nadu
Trademark: Growv Naturals™
Core Products: Herbal Hair Oil, Herbal Dip Teas
Philosophy: 100% Natural | Chemical-Free | Handcrafted | Rooted in Tradition
Mission: To blend ancient Indian herbal science with modern wellness for sustainable beauty and health.
Vision: To become a globally trusted Indian herbal brand promoting natural wellness for all.
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